What is this first step you might ask?
An effective, curiosity provoking advertisement that gets
people reading the ad to take action and visit your
website.
To clarify, we are going to be using short, concise
advertisements to generate leads.
Don't worry, this isn't something that requires you learn
a bunch of copywriting tactics or complicated writing
tricks. You just need to put yourself in the place of your
prospect.
Let's jump into this with an example.
Let's say that you sell a book on how to have more fun
boating while spending less money and you want to use the
newspaper to get more people to your website.
You want to give a short and enticing headline that peaks
enough interest to get people to your website, nothing more.
Instead of giving you a long-winded explanation or course
on copywriting, I'll give you a handful of examples you can
steal and model to fit your product or service.
Example #1
Learn Why I Have A Blast Boating Every Weekend And You
Don't! Free Newsletter.
http://www.HaveMoreFunBoating.com
Example #2
Secrets Ways To Boat More, Have More Fun & Spend Less
Money. Free Report.
http://www.HaveMoreFunBoating.com
Example #3
Do You Enjoy Boating? Learn How To Do It More Often &
Have A Blast Doing It At This Free Website…
http://www.HaveMoreFunBoating.com
As you can see from the examples above, it doesn't need to
be some long winded advertisement. Just something short,
simple and crafted to generate some curiosity is all you
need.
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